Author:
Salminen Joni,Maslennikov Dmitry,Jansen Bernard J.,Olkkonen Rami
Publisher
Springer International Publishing
Reference26 articles.
1. Goh, K.-Y., Heng, C.-S., Lin, Z.: Social media brand community and consumer behavior: quantifying the relative impact of user- and marketer-generated content. Inf. Syst. Res. 24, 88–107 (2013)
2. Salminen, J.: Startup Dilemmas—Strategic Problems of Early-Stage Platforms on the Internet (2014). http://www.doria.fi/handle/10024/99349
3. Albuquerque, P., Pavlidis, P., Chatow, U., Chen, K.-Y., Jamal, Z.: Evaluating promotional activities in an online two-sided market of user-generated content. Market. Sci. 31, 406–432 (2012)
4. Boudreau, K.: Open platform strategies and innovation: granting access vs. devolving control. Manag. Sci. 56, 1849–1872 (2010)
5. Jansen, B.J., Schuster, S.: Bidding on the buying funnel for sponsored search and keyword advertising. J. Electron. Commer. Res. 12, 1–18 (2011)
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献