Factors Affecting Customer Intention to Switch to Other Brands in Online Platforms Based on the Push-Pull Mooring Theory

Author:

Handarkho Yonathan DriORCID,Kurnianingtyas Chandra DewiORCID,Dewa Parama KartikaORCID

Publisher

Springer Nature Switzerland

Reference48 articles.

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2. Handarkho, Y.D.: The factors influencing customer loyalty in social commerce platform: variety-seeking and social impact perspective. Int. J. Web Inf. Syst. 22(4), 47–71 (2020)

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4. Sulistyono, S.W., Suliswanto, M.S.W., Dewa, P.K., et al.: Revenue optimization strategy through digitizing retribution parking in Kota Batu. J. Revenue Pricing Manag. 21, 455–461 (2022)

5. Grigorios, L., Magrizos, S., Kostopoulos, I., Drossos, D., Santos, D.: Overt and covert customer data collection in online personalized advertising: the role of user emotions. J. Bus. Res. 141(March), 308–320 (2022)

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