Young Consumers’ Discontinuance Intention to Use Smartphone Fitness Applications – A Study of Generation Z Consumers in Bangkok

Author:

Xu PingORCID,Zhu BingORCID,Saenghiran ThanatORCID

Publisher

Springer Nature Switzerland

Reference66 articles.

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3. Barbosa, F.H., García-Fernández, J., Pedragosa, V., Cepeda-Carrion, G.: The use of fitness central apps and its relation to customer satisfaction: a UTAUT2 perspective. Int. J. Sports Mark. Spons. 23(5), 966–985 (2021)

4. Bioon Homepage, 8 major trends in digital medical product consumption: 1 in 4 respondents will abandon wearable devices. https://news.bioon.com/article/1c9d660023d1.html. Accessed 29 Nov 2023

5. Blut, M., Wanng, C.: Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage. J. Acad. Mark. Sci. 1(48), 649–669 (2020)

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