Branding Strategies of European Retail Banks: A Linguistic Comparison Between Brand Names for Financial Products
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-030-47764-6_2
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5. Cresti, E. Panuzzi, A.: Introduzione ai corpora d’italiano. Il Mulin, Bologna (2013)
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