“I’d like to, but I Can’t”. Store Brands’ Limited Exploitation of the Gluten-Free Opportunity
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Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-030-47764-6_16
Reference18 articles.
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2. Amrouche, N., Zaccour, G.: Shelf-space allocation of national and private brands. Eur. J. Oper. Res. 180(2), 648–663 (2007)
3. Choung, R.S., Unalp-Arida, A., Ruhl, C.E., Brantner, T.L., Everhart, J.E., Murray, J.A.: Less hidden celiac disease but increased gluten avoidance without a diagnosis in the United States: findings from the National Health and Nutrition Examination Surveys from 2009 to 2014. In: Mayo Clinic Proceedings, vol. 92, no. 1, pp. 30–38 (2017)
4. Fornari, E., Fornari, D., Grandi, S., Menegatti, M.: The influence of retailing-mix levers on private label market share: the case of the Italian FMCG market. J. Retail. Consum. Serv. 20(6), 617–624 (2013)
5. Fornari, D., Fornari, E., Grandi, S., Menegatti, M.: Leading national brands facing store brands competition: is price competitiveness the only thing that matters? J. Retail. Consum. Serv. 30, 234–241 (2016)
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