Segmentation of Online Customers Based on Household Panel Data Using Unsupervised Learning

Author:

Erden Serhan Berke,Erişen Mert,Doğruak Utku,Kaya Tolga

Publisher

Springer Nature Switzerland

Reference23 articles.

1. Degenhard, J.: Internet users worldwide 2013–2028, Statista (2023). https://www.statista.com/forecasts/1146844/internet-users-in-the-world

2. Petrosyan, A.: Worldwide digital population 2023. Statista (2023)

3. https://www.statista.com/statistics/617136/digital-population-worldwide/

4. Chevalier, S.: Retail e-commerce sales worldwide from 2014 to 2026. Statista (2022) https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/

5. Risberg, A.: A systematic literature review on e-commerce logistics: Towards an e-commerce and omni-channel decision framework. Inte. Rev. Retail, Distrib. Consum. Res. 33(1), 67–91 (2023)

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