Publisher
Springer Nature Switzerland
Reference16 articles.
1. Merisavo, M. (2006). Theoretical models and measurement issues in interactive marketing communications. Journal of Business Research, 59(6), 663–665. https://doi.org/10.1016/j.jbusres.2005.08.004
2. Batra, S. K., & Kazmi, S. H. H. (2008). Consumer behaviour: Text and cases (Vol. 1). Excel Books.
3. Balderjahn, I. (1988). Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns. Journal of Business Research, 17(1), 51–56.
4. Alwitt, L. F., & Berger, I. E. (1993). Understanding the link between environmental attitudes and consumer product usage: Measuring the moderating role of attitude strength. ACRs North American Advances.
5. Hallin, P. O. (1995). Environmental concern and environmental behavior in Foley, a small town in Minnesota. Environment and Behavior, 27(4), 558–578.