Author:
Hamada Yuri,Fukuda Kenta,Shoji Hiroko
Publisher
Springer International Publishing
Reference10 articles.
1. Iyengar, S.S., Lepper, M.R.: When choice is demotivating: can one desire too much of a good thing? J. Pers. Soc. Psychol. 79, 995–1006
2. Mogilner, C., Rudnick, T., Iyengar, S.S.: The mere categorization effect: how the presence of categories increases choosers’ perceptions of assortment variety and outcome satisfaction. J. Consum. Res. 35, 202–215 (2008)
3. Hamada, Y.Y., Fukuda, K., Shoji, H.: Influence of selection process on its result in product purchase. Trans. Japan Soc. Kansei Eng. 18(1) (2019, accepted)
4. Stanovich, K.E.: Decision Making and Rationality in the Modern World. Oxford University Press, Oxford (2009)
5. Shimon, H.A.: Models of Man: Social and Rational. Wiley, Hoboken (1957)