Transitioning to Digital Services: Assessing the Impact of Digital Service Efforts on Performance Outcomes and the Moderating Effect of Service Promotion-Reference-Cited by-同舟云学术

Transitioning to Digital Services: Assessing the Impact of Digital Service Efforts on Performance Outcomes and the Moderating Effect of Service Promotion

Published:2023 Issue: Volume: Page:409-421
ISSN:2367-3370
Container-title:Lecture Notes in Networks and Systems
language:
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Author:

Stadlmann Christian^ORCID,Kwiatek Piotr^ORCID,Szántó Zsolt^ORCID,Kannampuzha Marcel Joshua^ORCID

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-031-33258-6_38

Reference46 articles.

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2. Gebauer H, Fleisch E, Friedli T (2005) Overcoming the service paradox in manufacturing companies. Eur Manag J 23(1):14–26

3. Abou-foul M, Ruiz-Alba JL, Soares A (2021) The impact of digitalization and servitization on the financial performance of a firm: an empirical analysis. Prod Plann Control 32(12):975–989

4. Rangarajan D, Sharma A, Lyngdoh T, Paesbrugghe B (2021) Business-to-business selling in the post-COVID-19 era: developing an adaptive sales force. Bus Horiz 64(5):647–658

5. Tronvoll B, Sklyar A, Sörhammar D, Kowalkowski C (2020) Transformational shifts through digital servitization. Ind Mark Manag 89:293–305

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