The Impact of Artificial Intelligence in Digital Marketing: Literature Review

Author:

Aljazeeri Bayan,Hamdan Allam,Kanan Mohammad

Publisher

Springer Nature Switzerland

Reference41 articles.

1. Hamdan, A., Alareeni, B., Hamdan, R., Dahlan, M.A.: Incorporation of artificial intelligence, Big Data, and Internet of Things (IoT): an insight into the technological implementations in business success. J. Decis. Syst. 33(2), 195–198 (2022). https://doi.org/10.1080/12460125.2022.2143618

2. International Telecommunication Union (2022) Measuring digital development. Retrieved from Facts and figures 2022: https://www.itu.int/itu-d/reports/statistics/2022/11/24/ff22-internet-use/

3. Dsouza, A., Panakaje, N.: A study on the evolution of digital marketing. Int. J. Case Stud. Bus. IT Educ. (IJCSBE) 7(1), 95–106 (2023)

4. Statista: Number of worldwide social network users 2027 (2022). Retrieved from Statista: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/#:~:text=Number%20of%20global%20social%20network%20users%202017%2D2027&text=Social%20media%20usage%20is%20one,almost%20six%20billion%20in%202027

5. Shehadeh, M.: Digital transformation: a catalyst for sustainable business practices. Technological Innovations for Business, Education and Sustainability, pp. 1–16 (2024). ISBN 978-183753106-6, 978-183753107-3. https://doi.org/10.1108/978-1-83753-106-620241003

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