The Impact of Technological Advancements on B2B Marketing Strategies for Sustainable Economic Growth
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Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-62102-4_34
Reference13 articles.
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2. Elf, P., Werner, A., Black, S.: Advancing the circular economy through dynamic capabilities and extended customer engagement: insights from small sustainable fashion enterprises in the UK. Bus. Strategy Environ. 31(6), 2682– 2699 (2022). https://doi.org/10.1002/bse.2999
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4. Klein, S., Alt, R.: B2B electronic markets. In: Ang, P.H., Mansell, R. (eds.) The International Encyclopedia of Digital Communication and Society (2015). https://doi.org/10.1002/9781118767771.wbiedcs072
5. Kumar, V.: Evolution of marketing as a discipline: what has happened and what to look out for. J. Mark. 79(1), 1–9 (2015). https://doi.org/10.1509/jm.79.1.1
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