The Theory, and How It Applies to the FMCG Industry

Author:

Leach Chris

Publisher

Springer International Publishing

Reference94 articles.

1. Aastrup, J., Grant, D. and Bjerre, M. (2007) Value creation and category management through retailer-supplier relationships. The International Review of Retail, Distribution and Consumer Research, 17(5), pp. 523–541.

2. Ackerman, W. (2018) The sky’s not sunny: how Asda and Sainsbury’s merger will end up hurting suppliers. The Grocer Website, 02 May 2018.

3. Advantage Group International—Retailer Benchmarking Study UK (2015) Available at: https://www.advantagegroup.com/solutions/supplier-report (Accessed August 2015).

4. Anderson, J., Kumar, N. and Narus, J. (2007) Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Boston, MA: Harvard Business School Press.

5. Anderson, M. (2015) Dave Lewis is steering Tesco through a ‘fundamental reset’ of how it does business. Campaign Magazine, 07 October 2015. Available at: https://www.campaignlive.co.uk/article/dave-lewis-steering-tesco-fundamental-reset-does-business/1367466

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