Luxury Brand Consumption by German Women in Munich: An Analysis of Communication Strategy on Social Media
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-59952-1_22
Reference34 articles.
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4. Carr, C. T., & Walther, J. B. (2020). Increasing attributional certainty via social media: Learning about others one bit at a time. Journal of Computer-Mediated Communication, 19, 922–937.
5. Chan, K. (2008). Social comparison of material possessions among adolescents. Qualitative Market Research: An International Journal, 11(3), 316–330.
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