The Importance of Social Media Analytics in Increasing E-Commerce Sales Capabilities
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Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-58437-4_16
Reference30 articles.
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3. Alyoubi, B. A. (2019). The impact of big data on electronic commerce in profit organisations in Saudi Arabia. Research in World Economy, 10(4), 106. https://doi.org/10.5430/rwe.v10n4p106
4. Chaffey, D. (2009). E-business and E-commerce management—Strategy, implementation and practice (4th ed.). Prentice Hall.
5. Chandra, C., & Purnama Sari, W. (2021). Pengaruh content marketing terhadap customer engagement (Studi Pada Akun Instagram LazadaID). Prologia, 5, 191. https://doi.org/10.24912/pr.v5i1.10116
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