The Art of the Deal: Machine Learning Based Trade Promotion Evaluation

Author:

Viana David Branco,Oliveira Beatriz Brito

Publisher

Springer International Publishing

Reference13 articles.

1. Abolghasemi, M., Beh, E., Tarr, G., Gerlach, R.: Demand forecasting in supply chain: The impact of demand volatility in the presence of promotion. Comput. Ind. Eng. 142, 106380 (2020)

2. Bishop, C.M.: Pattern Recognition and Machine Learning (Information Science and Statistics). Springer, Berlin, Heidelberg (2006)

3. Blattberg, R.C., Kim, B., Ye, J.: Defining baseline sales in a competitive environment. Seoul J. Bus. 2

4. Blattberg, R.C., Neslin, S.A.: Sales promotion: the long and the short of it. Market. Lett. 1(1), 81–97 (1989)

5. Breiman, L.: Random forests. Mach. Learn. 45(1), 5–32 (2001)

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