Publisher
Springer Nature Switzerland
Reference43 articles.
1. Abdullah, K., & Ismail, Y. (2011). Malaysian consumers’ experience with deceptive marketing practices of sellers-An Islamic perspective. In O. M. Zain (Ed.), Readings in marketing: An Islamic perspective (pp. 247–275). IIUM Press.
2. Ahasanul Haque, A. K. M., & Kabir, S. M. H. (2022). E-marketing in Islamic markets. In B. A. Alserhan, V. Ramadani, J. Zeqiri, & L.-P. Dana (Eds.), Strategic Islamic marketing: A roadmap for engaging Muslim consumers (pp. 109–123). Springer.
3. Alderete, M. V. (2019). Electronic commerce contribution to the SME performance in manufacturing firms: A structural equation model. Contaduría y administración, 64(4).
4. Alserhan, B. A. (2011). The principles of Islamic marketing. Gower.
5. Alserhan, B. A., Zeqiri, J., Ramadani, V., & Dana, L. P. (2022). An introduction to strategic Islamic. In B. A. Alserhan, V. Ramadani, J. Zeqiri, & L.-P. Dana (Eds.), Strategic Islamic marketing: A roadmap for engaging Muslim consumers (pp. 1–5). Springer.