Sustaining Halal Industry Through Synergising IR4.0 Technologies and Data Analytics: Exploring the Integration of AR, VR, MR, and Consumer Insights

Author:

Masood Adlin,Lee Umi Hamidaton Mohd Soffian,Hasbullah Nurul Adilah

Publisher

Springer Nature Switzerland

Reference51 articles.

1. Abdulkadir, A. (2022). Religiosity and consumer’s attitude towards halal food and cosmetic products. International Journal of Halal Research, 4(22), 97–104.

2. Ali, A., Sherwani, M., Ali, A., Ali, Z., & Sherwani, M. (2021). Investigating the antecedents of halal brand product purchase intention: an empirical investigation. Journal of Islamic Marketing, 12(7), 1339–1362. https://doi.org/10.1108/JIMA-03-2019-0063

3. Ariffin, S. K., Azra, W. F., Wahid, N. A., & Nee, G. Y. (2019). Investigating the factors affecting purchase intention of Muslim women towards halal cosmetics. Journal of Entrepreneurship, Business and Economics, 7(2s), 78–105.

4. Azam, M. S. E., & Abdullah, M. A. (2020). Global halal industry: Realities and opportunities. International Journal of Islamic Business Ethics, 5(1), 47–59. https://doi.org/10.30659/ijibe.5.1.47-59

5. Belch, G. E., & Belch, M. A. (2004). Advertising and Promotion an Integrated Marketing Communications Perspective. New York.

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