Digital Word-of-Mouth and Purchase Intention. An Empirical Study in Millennial Female and Consumers-Reference-Cited by-同舟云学术

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Digital Word-of-Mouth and Purchase Intention. An Empirical Study in Millennial Female and Consumers

Published:2024 Issue: Volume: Page:27-41
ISSN:1860-949X
Container-title:Studies in Computational Intelligence
language:en
Short-container-title:

Author:

del Pilar Usurin-Flores Melissa,Panez-Bendezú Miguel Humberto,Vargas-Merino Jorge Alberto

Publisher

Springer Nature Switzerland

Link

https://link.springer.com/content/pdf/10.1007/978-3-031-56388-1_3

Reference39 articles.

1. Tien D, Amaya A, Liao Y (2019) Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites. Asia Pac Manag Rev 24(3):238–249

2. INCAE. Mujeres Millennial: Profesionales, Trabajadoras, Urbanas

3. IPSOS (2018) Global Trends 2018

4. DATUM Internacional (2019) ¿En qué se diferencian los Millennial del Perú?

5. CPI (2021) CPI Perú: Población 2021

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