Evaluating the Criteria for Choosing a Clothing Brand Using Analytic Hierarchy Process
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Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-48933-4_7
Reference22 articles.
1. Vasconcelos, R.G.: Exploring Multi-criteria elicitation model based on pairwise comparisons: building an interactive preference adjustment algorithm. In: Mathematical Problems in Engineering, pp. 1–14 (2019)
2. Sharma, M., Joshi, S.: Brand sustainability among young consumers: an AHP-TOPSIS approach. Young Consum. Insight Ideas Respons. Mark. 20, 314–337 (2019)
3. Munier, N., Hontoria, E., Jiménez-Sáez. F.: Strategic Approach in Multi-Criteria Decision Making: A Practical Guide for Complex Scenarios. Springer Nature Switzerland AG, Switzerland (2019)
4. Kaftandzieva, T., Cvetkoska, V.: Financial decision-making among young adults: an AHP approach. Int. J. Anal. Hierarchy Process (13) (2021)
5. Morsi, S.: The identification and prioritization of success factors for online Egyptian fashion retailers using the analytic hierarchy process. Int. J. Electron. Commerce Stud. 14, 57–82 (2023)
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