A Study Impact of Demographical Factors on Consumer’s Preference Towards Branded Clothing of Men

Author:

Kumarasamy P.ORCID,Francy Sheeba V.ORCID

Publisher

Springer Nature Switzerland

Reference5 articles.

1. Dulal, M., Monirul Islam, Md.: Brand preferences and frequency of buying branded clothes: a research on Dhaka City, Bangladesh. J Text Eng 27(119):178–185.https://doi.org/10.7216/1300759920202711906

2. Dulal, M., M. Islam Md.: A study on consumer preference and satisfaction of branded clothing of men—with special reference to Coimbatore city. PARIPEX—Ind J. Res 18(5), 821–823. ISSN: 2250–1991

3. Lakshminarayana, K., Sreenivas, : Consumer buying behaviour towards fashion apparels—a case of Delhi. IOSR J. Bus. Manage. (IOSR-JBM). Spl. 82–86 (2017). e-ISSN: 2278-487X

4. Kumar, S., Kumar, P., Narayana, S.: An Investigation into Shopping Behavior of Customers towards Modern Retail Stores in Vijayawada. Int. J. Modern Trends Sci. Tech. (IJMTST) 2(08), 31–36 (2016). ISSN: 2455-3778

5. Saluja, D.: Consumer Buying Behaviour towards fashion apparels—a case of Delhi. IOSR J. Bus. Manage. (IOSR-JBM).pp. 82–86 (2016). ISSN: 2319-7668. https://doi.org/10.9790/487X-15010010182-86

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