An Exploration of Personalization in Digital Communication. Insights in Fashion
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-030-50341-3_35
Reference67 articles.
1. Fiore, A.M.: The digital consumer: valuable partner for product development and production. Cloth. Text. Res. J. 26, 177–190 (2008). https://doi.org/10.1177/0887302X07306848
2. Lewis, T.L., Loker, S.: Trying on the future: exploring apparel retail employees’ perspectives on advanced in-store technologies. Fash. Pract. 9(1), 95–119 (2017). https://doi.org/10.1080/17569370.2016.1262456
3. Srinivasan, S.S., Anderson, R., Ponnavolu, K.: Customer loyalty in e-commerce: an exploration of its antecedents and consequences. J. Retail. 78(1), 41–50 (2002). https://doi.org/10.1016/S0022-4359(01)00065-3
4. Grewal, D., Roggeveen, A.L., Nordfält, J.: The future of retailing. J. Retail. 93, 1–6 (2017). https://doi.org/10.1016/j.jretai.2016.12.008
5. Schreiner, T., Rese, A., Baier, D.: Multichannel personalization: identifying consumer preferences for product recommendations in advertisements across different media channels. J. Retail. Consum. Serv. 48, 87–99 (2019). https://doi.org/10.1016/j.jretconser.2019.02.010
Cited by 12 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Tell Me What You Like and I Know What You Will Share: Topical Interest Influences Behavior Toward News From High and Low Credible Sources;2024 IEEE European Symposium on Security and Privacy Workshops (EuroS&PW);2024-07-08
2. THE INFLUENCE OF CREATIVE AND INNOVATIVE LOYALTY PROGRAMS’ FEATURES ON CUSTOMERS’ ATTITUDINAL, CONATIVE, AND BEHAVIOURAL LOYALTY;Creativity Studies;2024-05-02
3. Transitioning to Digital Merchandise;Advances in Social Networking and Online Communities;2024-04-05
4. Modeling and Quantifying the Impact of Personified Communication on Purchase Behavior in Social Commerce;Behavioral Sciences;2023-07-28
5. Public perceptions of digital fashion: An analysis of sentiment and Latent Dirichlet Allocation topic modeling;Frontiers in Psychology;2022-12-28
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3