Localization and Cultural Adaptation on the Web: An Explorative Study in the Fashion Domain

Author:

Noris Alice,SanMiguel Patricia,Cantoni Lorenzo

Publisher

Springer International Publishing

Reference39 articles.

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4. Singh, N., Zhao, H., Hu, X.: Cultural adaptation on the web: a study of American companies’ domestic and Chinese websites. JGIM. 11, 63–80 (2003). https://doi.org/10.4018/978-1-59140-468-2.ch012

5. Yalcin, S., Singh, N., Dwivedi, Y.K., Apil, A.R., Sayfullin, S.: Culture and localization on the web: evidence from multinationals in Russia and Turkey. J. Electron. Commer. Res. 12, 22 (2011)

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