Eastparc Hotel Marketing Communication Strategy for Increasing Occupancy During the Pandemic in 2021

Author:

Fadhlurrachman Fadhil,Sofyan Nur

Publisher

Springer Nature Switzerland

Reference13 articles.

1. Kusuma, A.A.N.W., Aryana, I.N.R., Susanto, B., Sudiarta, M.: Marketing communication model to enhance hotel brand image. Int. J. Travel Hospitality and Events 1(1), 54–67 (2022). https://doi.org/10.56743/ijothe.v1i1.7

2. Badan Pusat Statistik.: Tingkat Penghunian Kamar Hotel Occupancy Rate of Hotels Room Daerah Istimewa Yogyakarta (2022). https://yogyakarta.bps.go.id/publication/2022/08/11/ffb074323373caf847be355b/tingkat-penghunian-kamar-hotel--daerah--istimewa-yogyakarta-2021.html

3. Dewi, H.K.: Begini strategi Eastparc Hotel (EAST) tingkatkan kinerja pada semester II-2021. KONTAN.CO.ID. Begini strategi Eastparc Hotel (EAST) tingkatkan kinerja pada semester II-2021, September 10 (2021)

4. Gani, A.: Using a consumer choice model to explain the effect of the newly developed oxford COVID-19 government stringency measure on hotel occupancy rates. Qual. Quant. 56(6), 4313–4333 (2022). https://doi.org/10.1007/s11135-022-01323-x

5. Hendriyati, L., Santoso, I.B.: Strategi Pemasaran food and beverage Untuk Meningkatkan Penjualan Pada Masa Pandemi Covid-19 Di Cavinton Hotel Yogyakarta, Indonesia. J. Tour. Econ. 4(1), 60–72 (2021). https://doi.org/10.36594/jtec.v4i1.111

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