The New Strategies of Social Influence Masked in the Media that Slow Down Social Change

Author:

Bermejo-Berros J.

Publisher

Springer International Publishing

Reference41 articles.

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5. Bermejo, J., de Frutos, B. y Couderchon, P. (2011). The perception of print advertising in the new strategies of hybridisation of genres. Paper: 10th international conference on research in advertising (ICORIA). Berlín. June 23-25. Europa-Universität Viadrina Frankurt (Oder) y Bergische Universität Wuppertal.

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