Why do Consumers Believe in Brand-related Fake News? Insights from a Methodological Juxtaposition of QCA and Meta-Synthesis

Author:

Vasist Pramukh NanjundaswamyORCID,Krishnan SatishORCID

Publisher

Springer Nature Switzerland

Reference43 articles.

1. Kay, J.R.A.,  Landau, M.J.,  Aaron, C.:  Fake news attributions as a source of nonspecific structure.  The Psychology of Fake News, Routledge (2020)

2. Domenico, G.D., Sit, J., Ishizaka, A., Nunan, D.: Fake news, social media and marketing: a systematic review. J. Bus. Res. 124, 329–341 (2021). https://doi.org/10.1016/j.jbusres.2020.11.037

3. Atkinson, C.: Fake news can cause “irreversible damage” to companies — and sink their stock price. In: NBC News (2019) . https://www.nbcnews.com/business/business-news/fake-news-can-cause-irreversible-damage-companies-sink-their-stock-n995436. Accessed 18 Dec 2022

4. Bhushan, R.: Frank talks with consumers key amid fake news: chief executives of foods companies. The Economic Times (2023)

5. Maresh-Fuehrer, M,M., Gurney, D.: Infowars and the crisis of political misinformation on social media. In: Democracy in the Disinformation Age, Routledge (2021)

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