The Conceptual Model of Gamification-Based Consumer Engagement in Value Creation-Reference-Cited by-同舟云学术

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The Conceptual Model of Gamification-Based Consumer Engagement in Value Creation

Published:2020-11-13 Issue: Volume: Page:99-108
ISSN:2196-8705
Container-title:Progress in IS
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Author:

Gatautis Rimantas,Banytė Jūratė,Kuvykaitė Rita,Virvilaitė Regina,Dovalienė Aistė,Piligrimienė Žaneta,Gadeikienė Agnė,Vitkauskaitė Elena,Tarutė Asta

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-54205-4_5

Reference58 articles.

1. Abdul-Ghani, E., Hyde, K. F., & Marshall, R. (2011). Emic and etic interpretations of engagement with a consumer-to-consumer online auction site. Journal of Business Research, 64(10), 1060–1066. https://doi.org/10.1016/j.jbusres.2010.10.009.

2. Aparicio, A. F., Vela, F. L. G., Sánchez, J. L. G., & Montes, J. L. I. (2012). Analysis and application of gamification. In Proceedings of the 13th International Conference on Interacción Persona-Ordenador (p. 17). ACM. https://doi.org/10.1145/2379636.2379653.

3. Bittner, J. V., & Shipper, J. (2014). Motivational effects and age differences of gamification in product advertising. Journal of Consumer Marketing, 31(5), 391–400. https://doi.org/10.1108/JCM-04-2014-0945.

4. Brodie, R. J., Hollebeek, L. D., Jurić, B., & Ilić, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 14(3), 252–271. https://doi.org/10.1177/1094670511411703.

5. Burke, B. (2014). Gamify: How gamification motivates people to do extraordinary things. Bibliomotion.

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Does Gamification Affect Customer Brand Engagement and Brand Value Co-Creation?;Advances in Marketing, Customer Relationship Management, and E-Services;2023-09-18

2. Gamification and customer experience in online retail: a qualitative study focusing on ethical perspective;Asian Journal of Business Ethics;2022-12-02

3. Gamification and customer experience: the mediating role of brand engagement in online grocery retailing;Nankai Business Review International;2021-07-26

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