The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-69192-8_1
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4. Bodur, H.O., Tofighi, M., Grohmann, B.: When should private label brands endorse ethical attributes? J. Retail. 92(2), 204–217 (2016). https://doi.org/10.1016/J.JRETAI.2015.11.001
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