Acquiring Customers Through Click-and-Collect, Price Matching, and Environmental Information
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Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-69192-8_5
Reference21 articles.
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4. Fassnacht, M., Beatty, S.E., Szajna, M.: Combating the negative effects of showrooming: successful salesperson tactics for converting showroomers into buyers. J. Bus. Res. 102, 131–139 (2019)
5. Frasquet, M., Miquel-Romero, M.-J.: Competitive (versus loyal) showrooming: an application of the push-pull-mooring framework. J. Retail. Consum. Serv. 62, 102639 (2021)
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