The Initial Impact of Technology Enabled Relationship Creation in Rural Lebanon

Abstract

AbstractTechnology enables actor-to-actor experience co-creation leading to value creation for the parties involved in the process. This research presents the initial impact of a mobile application developed to foster technology enabled relationship in rural Lebanon. Results indicate that technology has the potential to positively impact both host and guest fostering relationships building in all the trip stages and leading to socio-economic development and transformative experiences. In fact, the paper shows that relationships created and strengthened with the support of technology are expected to have effects at personal, community and business level.