Optimising Customer Engagement Through Digital Intelligence-Reference-Cited by-同舟云学术

Optimising Customer Engagement Through Digital Intelligence

Published:2020 Issue: Volume: Page:179-187
ISSN:2198-7246
Container-title:Advances in Digital Marketing and eCommerce
language:
Short-container-title:

Author:

Bheekharry Normada Devi

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-47595-6_22

Reference28 articles.

1. Agrawal, D.: Analytics based decision making. J. Indian Bus. Res. 6(4), 332–340 (2014)

2. Alavi, M., Leidner, D.E.: Review: knowledge management and knowledge management systems. Concept. Found. Res. Issues 25(1), 107–136 (2001)

3. Amidon, D.M., Formica, P., Mercier-Laurent, E.: Knowledge Economics: Emerging Principles, Practices and Policies. Faculty of Economics and Business Administration, University of Tartu, Tartu (2005)

4. Amaravadi, C.S., Samaddar, S., Dutta, S.: Intelligent marketing information systems: computerized intelligence for marketing decision making. Mark. Intell. Plan. 13(2), 4–13 (1995)

5. Chen, H., Chiang, R.H., Storey, V.C.: Business intelligence and analytics: from Big Data to big impact (2012)

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana;Cogent Business & Management;2024-04-22

2. Empowering Marketing Intelligence via Text Analytics;Advances in Marketing, Customer Relationship Management, and E-Services;2024-04-05

3. Technology and Marketing;Critical Perspectives on Diversity, Equity, and Inclusion in Marketing;2022-05-20