1. American Marketing Association. (2012). Retrieved April 18, 2012 from http://www.marketingpower.com/_layouts/Dictionary.aspx
2. Andreasen, A. (1995). Marketing social change. San Francisco: Jossey-Bass.
3. ComScore. (2012). 2012 mobile future in focus. Retrieved April 23, 2012, from http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_Mobile_Future_in_Focus
4. Evans, W. D., Blitstein, J., Hersey, J. C., Renaud, J., & Yaroch, A. L. (2008). Systematic review of public health branding. Journal of Health Communication: International Perspectives, 13(8), 721–741.
5. French, J. (2009). The nature, development and contribution of social marketing to public health practice since 2004 in England. Perspectives in Public Health, 129(6), 262–267.