Does the Type of Font Face Induce the Selection?
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Springer Nature Switzerland
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https://link.springer.com/content/pdf/10.1007/978-3-031-35599-8_33
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5. van Rompay, T.J.L., Pruyn, A.: When visual product features speak the same language: effects of shape-typeface congruence on brand perception and price expectations*: shape-typeface congruence. J. Prod. Innov. Manage. 28(4), 599–610 (2011). https://doi.org/10.1111/j.1540-5885.2011.00828.x
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