Cognitive Maps, Cultural Distances and National Stereotypes in Times of Crises: Comparing Greece and Hungary

Abstract

AbstractThis chapter centres on polarised rearrangements of the imageries of ‘Others’ both in the Greek and the Hungarian public, during a period witnessing the impacts of the global financial crisis and the so-called ‘refugee crisis.’ We examined varieties of imageries of ‘Others’ in crisis situations, based on an online survey that was conducted in parallel in Greece and Hungary. Concurrently, we analysed the auto-stereotypical features of Greeks and Hungarians, along with their hetero-stereotype characteristics concerning some key nationalities (Americans, Arabs, Germans and Russians) to capture emerging patterns of sympathies, perceived skills and cultural distances. We found a substantial core of positive expressive auto-stereotypes among the Greek population. Hungarian auto-stereotypes reflected somewhat more instrumental-oriented self-images. The cognitive maps outlined by the two-mode network methodology displayed groupings of nationalities with related stereotypical attributes, such as ‘Western,’ ‘Eastern’ or ‘Peripheral.’ We also examined the beliefs of certain segments of the overall population depending on their exposure to financial and refugee crises. Media analyses of various activity domains conducted correspondingly for the respective countries highlighted substantial shifts between pre- and post-crisis patterns regarding both these countries’ positions and their characteristic features, as portrayed in the Greek and the Hungarian public discourse.