Author:
Anuar Marhana Mohamed,Mohamad Osman,Omar Maznah Wan
Publisher
Springer International Publishing
Reference26 articles.
1. Adkins, S. (2000). Cause-related marketing: Who cares wins. Oxford: Elsevier.
2. Barnes, N. G. (1992). Determinants of consumer participation in cause-related marketing campaigns. American Business Review, 10(2), 21–24.
3. Barone, M. J., Miyazaki, A. D., & Taylor, K. A. (2000). The influence of cause-related marketing on consumer choice: Does one good turn deserve another? Journal of the Academy of Marketing Science, 28(Spring), 248–262.
4. Berglind, M., & Nakata, C. (2005). Cause-related marketing: More buck than bang? Business Horizons, 48, 443–453.
5. Bigne-Alcaniz, E., Perez, C., Mafe, R., & Blas, S. (2012). Cause-related marketing influence consumer responses: The moderating effect of cause-brand fit. Journal of Marketing Communications, 18(4), 265.
https://doi.org/10.1080/13527266.2010.521358
.
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献