Franchising and Customer Experience Management in Telecommunication Industry Phenomenon—Literature Review (2011–2018)

Author:

Chorvátová Bianka,Štarchoň Peter

Publisher

Springer International Publishing

Reference14 articles.

1. Business Dictionary (2018) What is franchising? In: BusinessDictionary.com [online]. http://www.businessdictionary.com/definition/franchising.html

2. International Franchise Association (2018) What is a franchise. In: franchise.org [online]. https://www.franchise.org/what-is-a-franchise

3. Seid MH (2018) Where it all began. The evolution of franchising. In: franchise-chat.com [online]. http://www.franchise-chat.com/resources/where_it_all_began_the_evolution_of_franchising.htm

4. Devan A (2015) What is customer experience management (CEM) in a telecom context…. In: linkedin.com [online]. https://www.linkedin.com/pulse/what-customer-experience-management-cem-telecom-context-arumugam

5. Kochhar R (2015) Opinion: why CEM has emerged as top priority for telcos. In: Telecom Tech News [online]. https://www.telecomstechnews.com/news/2015/dec/16/opinion-why-cem-has-emerged-top-priority-telcos/

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