1. Barry, B., & Martin, D. (2015). Dapper dudes : Young men‘s fashion consumption and. Critical Studies in Man’s Fashion, 2, 5–21. https://doi.org/10.1386/csmf.2.1.5
2. Brooksworth, F., Mogaji, E., & Bosah, G. (2022a). Fashion Marketing in Emerging Economies: An Introduction. In F. Brooksworth, E. Mogaji, & G. Bosah (Eds.), Fashion Marketing in Emerging Economies (Volume 1) – Brand, Consumer and Sustainability Perspectives. Springer.
3. Brooksworth, F., Mogaji, E., & Bosah, G. (2022b). Fashion Marketing in Emerging Economies: Conclusion and Research Agenda. In F. Brooksworth, E. Mogaji, & G. Bosah (Eds.), Fashion Marketing in Emerging Economies (Volume 1) – Brand, Consumer and Sustainability Perspectives. Springer.
4. Cova, B., Kozinets, R. V., & Shankar, A. (2011). Consumer Tribes. Routledge Taylor & Francis Group.
5. David, D. S., & Brannon, R. (1976). The forty-nine percent majority: The male sex role. Addison Wesley Publishing Company.