1. Abbas, I. (2020). Our remake of the classic “Dhoop Kinare”. Niche Lifestyle Magazine. https://niche.com.pk/our-remake-of-the-classic-drama-dhoop-kinare/
2. Afef, A., & Jameleddine, G. (2015). Unconscious processing of incidental advertising exposure: Effects on implicit memory, attitude toward the brand and consideration set. International Journal of Marketing and Technology, 5(3), 1–16.
3. Aftab Associates. (1993). A qualitative evaluation of the impact of “Nijaat” (A social drama) in the rural vicinity of Lahore. Pakistan: International Development Research Center.
4. Ahmed, S., & Wahab, J. A. (2019). Paradox of women empowerment: The representations of women in television dramas in Pakistan. International Journal of Academic Research in Business and Social Sciences, 9(10), 1–21.
5. Ali, T. S., Krantz, G., Gul, R., Asad, N., Johansson, E., & Mogren, I. (2011). Gender roles and their influence on life prospects for women in urban Karachi, Pakistan: a qualitative study. Global Health Action, 4(1), 7448.