The Intersection of User Experience (UX), Customer Experience (CX), and Brand Experience (BX)

Author:

van de Sand Felix,Frison Anna-Katharina,Zotz Pamela,Riener Andreas,Holl Katharina

Publisher

Springer International Publishing

Reference69 articles.

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3. Bardi, J. (2018). 5 Top augmented reality and virtual reality technology trends for 2019. Retrieved July 3, 2019, from https://www.marxentlabs.com/trends-augmented-reality-virtual-2019/

4. Belk, R. W. (1988). Possessions and the extended self. The Journal of Consumer Research, 15(2), 139–168.

5. Biocca, F., & Delaney, B. (1995). Immersive virtual reality technology. In LEA’s communication series. Communication in the age of virtual reality (pp. 57–124). Lawrence Erlbaum Associates: Hillsdale, NJ.

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