1. Azkan, C., et al. (2019). Readiness Data Economy. Bereitschaft der deutschen Unternehmen für die Teilhabe an der Datenwirtschaft. IW-Gutachten.
2. Baymard Institute. (2017). Checkout optimization and reducing abandonments: 6 Ways to retain shoppers from ‘add to cart’ to order completion. https://pages.amazonpayments.com/rs/846-RQB-314/images/Baymard%20Report%20-%20US.pdf
3. Bernhard, M., & Mühling, T. (2020). Verantwortungsvolle KI im E-Commerce: Eine kurze Einführung in Verfahren der Künstlichen Intelligenz in der Webshop-Personalisierung. Springer-Gabler.
4. Berthold, M. R., Borgelt, C., Höppner, F., Klawonn, F., & Rosaria, S. (2020). Data preparation. In Guide to intelligent data science. Texts in computer science (pp. 127–156). Springer.
5. Bognar, Z., Puljic, N., & Kadezabek, D. (2019). Impact of influencer marketing on consumer behaviour. Proceedings of the 42nd International Scientific Conference on Economic and Social Development, London, June 12–13, 2019, pp. 301–309. Varazdin Development and Entrepreneurship Agency (VADEA).