CRM, CXM, and Marketing Automation

Author:

Heinzelbecker Klaus

Publisher

Springer International Publishing

Reference28 articles.

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2. BARC. (Ed.). (2015). CRM Survey 2015. http://barc.de/docs/barc-crm-survey-20152015

3. Casey, S., et al. (2021). The Forrester new wave: B2B CDP. Forrester Reprint.

4. CEB. (Ed.). (2012). Customer purchase research survey. https://www.cebglobal.com/content/dam/cebglobal/us/EN/best-practices-decision support/marketing-communications/pdfs/CEB-Mktg-ThinkB2B-Presentation.pdf

5. Cicman, J. (2021). The Forrester wave: Digital experience platforms. Forrester Reprints.

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1. Innovations in E-Commerce Development and The Potential Disruptive Features;2023 International Conference on Electrical Engineering and Informatics (ICEEI);2023-10-10

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