Further Developing Local Markets: Ethnic and Multicultural Marketing

Author:

Torelli Carlos J.,Rodas Maria A.

Publisher

Springer International Publishing

Reference13 articles.

1. Jackson, S. J., Bailey, M., & Welles, B. F. (2020). #HashtagActivism: Networks of race and gender justice. MIT Press.

2. Jones, N., Marks, R., Ramirez, R., & Rios-Vargas, M. (2021). 2020 Census illuminates racial and ethnic composition of the country. U.S. Census Bureau. https://www.census.gov/library/stories/2021/08/improved-race-ethnicity-measures-reveal-united-states-population-much-more-multiracial.html#:~:text=The%20Hispanic%20or%20Latino%20population%20grew%20from%2050.5%20million%20(16.3,million%20(18.7%25)%20in%202020.

3. Kim, M. (2019). Understanding the role of ethnic media and the ethnic press in the civic and political integration of immigrants in the United States. Mass Communication and Society, 22(2), 279–298.

4. Lin, W. Y., & Song, H. (2006). Geo-ethnic storytelling: An examination of ethnic media content in contemporary immigrant communities. Journalism, 7(3), 362–388.

5. Marin, G. (1993). Influence of acculturation on familialism and self-identification among Hispanics. Ethnic identity: Formation and transmission among Hispanics and other minorities, 181–196.

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