Consumer Neuroscience, Neuromarketing, and Foucault
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-18549-6_1
Reference58 articles.
1. Ariely, Dan, and Gregory S. Berns. Neuromarketing: The Hope and Hype of Neuroimaging in Business. Nature Reviews Neuroscience 11(4) April 2010: 284–292.
2. Beaulieu, Anne. “Voxels in the Brain: Neuroscience, Informatics, and Changing Notions of Objectivity.” Social Studies of Science 31(5) (2001): 635–680.
3. Boksem, Maarten, and Ale Smidts. “Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success.” Journal of Marketing Research (2015): LII 482–492.
4. Cascio, Christopher N., et al. “Neural Correlates of Susceptibility to Group Opinions in Online Word of Mouth Recommendations.” Journal of Marketing Research (2015): LII 559–575.
5. Cerf, Moran, et al. “Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications.” Journal of Marketing Research (2015): LII 530–545.
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