A Study on Korea TV Drama Ratings: Programming and Marketing Strategies-Reference-Cited by-同舟云学术

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A Study on Korea TV Drama Ratings: Programming and Marketing Strategies

Published:2022 Issue: Volume: Page:128-140
ISSN:1860-949X
Container-title:Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing
language:
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Author:

Kim Taegu,Kim Su Yeon,Shin Min Jeong

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-030-92317-4_10

Reference17 articles.

1. Kim, G.S.: A Study on the Influence of Broadcasting Contents upon the - and Focusing on Korean-wave Drama -, Chung-Ang University (2011)

2. Kwon, H., Lee, S.: Korea Broadcast Advertising Corporation (2008)

3. Bae, G., Kim, H.-J.: Relation between early e-WOM and average TV ratings. Asia Pacific J. Mark. Logist. (2019)

4. Nielsen Korea Nielsen Daily Report. http://www.nielsenkorea.co.kr/default.asp

5. Choi, E.S.: A study on the predictors of program ratings in terrestrial TV weekly dramas: focusing on adjacency effect, competitive structure, star power, and drama genre. Yonsei University (2015)

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