Author:
Sampath Kumar Aswin,Daim Tuğrul
Publisher
Springer International Publishing
Reference146 articles.
1. Kotler, P., & Levy, S. J. (1969). Broadening the concept of marketing. Journal of Marketing, 33(1), 10–15.
2. McCullough, D. (1998). Web-based market research: The dawning of a new age. Direct Marketing-Garden City, 61, 36–38.
3. Slater, S. F., & Narver, J. C. (1998). Customer-led and market-oriented: Let’s not confuse the two. Strategic Management Journal, 19, 1001–1006.
4. Chang, T.-S., & Hsiao, W.-H. (2011). ‘Consumers’ automotive purchase decisions: The significance of vehicle-based infotainment systems. African Journal of Business Management, 5(11), 4152.
5. Lo Bello, L. (2011). The case for ethernet in automotive communications. ACM SIGBED Review, 8(4), 7–15.