Online Service Failure and Recovery Strategies: Examining the Influences of User-Generated Content-Reference-Cited by-同舟云学术

Online Service Failure and Recovery Strategies: Examining the Influences of User-Generated Content

Published:2021 Issue: Volume: Page:243-271
ISSN:
Container-title:The Art of Digital Marketing for Fashion and Luxury Brands
language:
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Author:

Ayertey Samuel,Ranfagni Silvia,Okafor Sebastian

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-030-70324-0_11

Reference124 articles.

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2. Amed, I., & Berg, A. (2019). The state of fashion 2019 [Online]. https://www.mckinsey.com/~/media/McKinsey/Industries/Retail/Our%20Insights/The%20State%20of%20Fashion%202019%20A%20year%20of%20awakening/The-State-of-Fashion-2019-final.ashx. Accessed 30 June 2020.

3. Ana, M. I., & Istudor, L. G. (2019). The role of social media and user-generated-content in millennials’ travel behaviour. Management Dynamics in the Knowledge Economy, 7(1), 87–104.

4. Anderson, E. W. (1998). Customer satisfaction and word of mouth. Journal of Service Research, 1(1), 5–17.

5. Ayeh, J. K., Au, N., & Law, R. (2013). “Do we believe in TripAdvisor?” Examining credibility perceptions and online travelers’ attitude toward using user-generated content. Journal of Travel Research, 52(4), 437–452.

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