A Framework for Orchestrating Higher-Level Processes for Successful Digital Customer Engagement: A Plaidoyer for a Digital Marketing Cortex

Author:

Schneider Uli,Darcos Lore,Schneider Robin

Publisher

Springer International Publishing

Reference30 articles.

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3. Burkacky, O., de Jong, M., Mittal, A., & Verma, N. (2021). Value creation: How can the semiconductor industry keep outperforming? https://www.mckinsey.de/industries/semiconductors/our-insights/value-creation-how-can-the-semiconductor-industry-keep-outperforming

4. Cadwell, C. R., Bhaduri, A., Mostajo-Radji, M. A., Keefe, M. G., & Nowakowski, T. J. (2019). Development and arealization of the cerebral cortex. Neuron, 103(6), 980–1004.

5. Crader, S., & Zaichkowsky, J. L. (2007). The art of marketing. In Brick & mortar shopping in the 21st century (pp. 107–126). Psychology Press.

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