Maximizing Market Impact: An In-Depth Analysis of the Market Penetration Strategy and Its Effective Tools for Sales Growth and Brand Expansion in the E-commerce Markets of Oman and Bahrain-Reference-Cited by-同舟云学术

Maximizing Market Impact: An In-Depth Analysis of the Market Penetration Strategy and Its Effective Tools for Sales Growth and Brand Expansion in the E-commerce Markets of Oman and Bahrain

Published:2024 Issue: Volume: Page:277-291
ISSN:2198-4182
Container-title:Studies in Systems, Decision and Control
language:en
Short-container-title:

Author:

Shannaq Boumedyen,Saleem Imran,Shakir Mohanaad

Publisher

Springer Nature Switzerland

Link

https://link.springer.com/content/pdf/10.1007/978-3-031-54379-1_25

Reference28 articles.

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3. Alhaimer, R.: Fluctuating attitudes and behaviors of customers toward online shopping in times of emergency: the case of Kuwait during the COVID-19 pandemic. J. Internet Commer. 21(1), 26–50 (2022). https://doi.org/10.1080/15332861.2021.1882758

4. Al-Jahwari, N.S., Rahman Khan, M.F., Al Kalbani, G.K., Al Khansouri, S.S.: Factors influencing customer satisfaction of online shopping in Oman—youth perspective. Humanit. Soc. Sci. Rev. 6(2), 64–73 (2018). https://doi.org/10.18510/hssr.2018.628

5. Almohsen, E., Henari, T., Al Rawi, A., Salman, H., Fardan, M.: Evaluating customer usage and satisfaction in Bahrain towards AI-enabled e-commerce websites. In: 2022 International Conference on Innovation and Intelligence for Informatics, Computing, and Technologies (3ICT), pp. 117–123 (2022). https://doi.org/10.1109/3ICT56508.2022.9990846

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