Publisher
Springer International Publishing
Reference144 articles.
1. Acker, O., Gröne, F., Akkad, F., Pötscher, F., & Yazbek, R. (2011). Social CRM: How companies can link into the social web of consumers. Journal of Direct, Data and Digital Marketing Practice, 13, 3–10. https://doi.org/10.1057/dddmp.2011.17.
2. American Marketing Association. (2020). Dictionary. Retrieved December 23, 2020, from https://www.ama.org/the-definition-of-marketing-what-is-marketing/#:~:text=A%20product%20is%20defined%20as,any%20combination%20of%20the%20three.
3. Amiri, A., & Menon, S. (2003). Efficient scheduling of internet banner advertisements. ACM Transactions on Internet Technology, 3(4), 334–346.
4. Armitage, J. (2015). Strategic insights. Marketing Insights, 27(1), 22–23.
5. Baker, W. E., & Sinkula, J. M. (2005). Environmental marketing strategy and firm performance: Effects on new product performance and market share. Journal of the Academy of Marketing Science, 33(4), 461–475.
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Web of Wonders;Advances in Hospitality, Tourism, and the Services Industry;2024-06-03