The Effects of Consumer Rebates in a Competitive Distribution Channel
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Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-030-19107-8_3
Reference19 articles.
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3. Busse, M., Silva-Risso, J., & Zettelmeyer, F. (2006). $1,000 Cash back: The pass-through of auto manufacturer promotions. The American Economic Review, 96, 1253–1270.
4. Chen, Y., Moorthy, S., & Zhang, Z. J. (2005). Research note—Price discrimination after the purchase: Rebates as state-dependent discounts. Management Science, 51(7), 1131–1140.
5. Dhar, S. K., Morrison, D. G., & Raju, J. S. (1996). The effect of package coupons on brand choice: An epilogue on profits. Marketing Science, 15(2), 192–203.
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