1. Alcântara, B.: Marcas Nativas Digitais (2019). https://www.youtube.com/watch?v=KWRBCpdRd7c
2. Audrezet, A., De Kerviler, G., Moulard, J.G.: Authenticity under threat : When social media influencers need to go beyond. J. Bus. Res. 117, 557–569 (2020). https://doi.org/10.1016/j.jbusres.2018.07.008
3. Balchandani, A., Beltrami, M., Berg, A., Hedrich, S., Rölkens, F., Amed, I.: The state of fashion 2021: In: Search of Promise in Perilous Times. The Business of Fashion McKinsey & Company (2020). https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion
4. Bardin, L.: Análise de Conteúdo (Edições 70) (2009)
5. Bell, D.R., Gallino, S., Moreno, A.: Customer supercharging in experience-centric channels. Manage. Sci. 66(9), 4096–4107 (2020). https://doi.org/10.1287/mnsc.2019.3453